B.E. Collective+ is a premier service provider and community builder that offers a unique opportunity for Historically Black Colleges and Universities (HBCU) student-athletes to monetize their name, image, and likeness, thereby maximizing their earning potential. By partnering with B.E. Collective+, student-athletes can access a network of businesses and brands that are eager to develop authentic and impactful marketing campaigns.
The HBCU Collective
These statistics demonstrate the significant funding and resource disparities between HBCU athletic departments and non-HBCU athletic departments, which limit HBCUs' ability to compete at the highest levels of college athletics.
01 — Historically Black Colleges & Universities (HBCUs)
According to a 2020 study by the Education Trust, HBCUs received an average of $18 million less in athletic department revenue than non-HBCUsIn a 2019 report, HBCUs represented 10% of Division I institutions but only received 1.3% of the total NCAA revenue distribution.In the 2019 fiscal year, the NCAA allocated $8.2 million to support HBCU programs, compared to $204.8 million for non-HBCUs.
02 — Student-Athletes attending HBCUs
Our team will work closely with you to develop a personalized marketing strategy that showcases your unique strengths and appeals to your target audience. We will also provide you with the tools and support you need to negotiate and secure the best deals.
03 — Brands
HBCU student-athletes represent a highly engaged and passionate demographic, with a massive following of fans, alumni, and supporters. By partnering with these student-athletes, you can gain access to a powerful and influential audience that is eager to support brands and businesses that align with their values and interests.
THE HBCU COLLECTIVE
B.E. Collective+ | Management
B.E. Collective+ founder Antoine Burrell has a Bachelor of Science degree in Sports Management from Hampton University and has held several positions in sponsorships and partnership marketing with companies such as Velocity Global, Playfly Sports Properties, FOX Sports College Properties, and the Baltimore Orioles Baseball Club.
Inside The NIL: Name, Image, Likeness Educational Summit
The Inside the NIL: Name, Image Likeness Educational Summit aims to educate HBCU student-athletes and athletic department coaches and staff on NIL opportunities, providing information and guidance on understanding NIL rules and regulations, best practices for monetizing their name, image, and likeness, and developing skills to take control of their personal brands for financial gain. The summit also creates networking opportunities with industry experts and potential brand partners, facilitating connections in the NIL ecosystem.
Student- Athlete Representation
We help HBCU student-athletes monetize their name, image, and likeness by connecting them with businesses and brands eager to develop authentic marketing campaigns. By partnering with us, student-athletes can showcase their talents, interests, and values to a wider audience and connect with consumers in a meaningful way.
BE Collective+ | Brand Partners
Sponsors will have a chance to showcase their brand to a highly engaged and motivated audience, positioning themselves as a thought leader and trusted partner in the NIL ecosystem. In addition, sponsors will have access to valuable networking opportunities with industry experts, potential brand partners, and other key stakeholders in the college sports community. By partnering with B.E. Collective+, sponsors can expect to gain brand exposure, build relationships, and generate new business opportunities in a rapidly evolving and exciting market.
Hampton University Softball
Get in touch
B.E. Collective+ is the future of college sports. We help HBCU student-athletes monetize their name, image, and likeness by connecting them with businesses and brands eager to develop authentic marketing campaigns. By partnering with us, student-athletes can showcase their talents, interests, and values to a wider audience and connect with consumers in a meaningful way. This not only maximizes their earning potential but also helps HBCUs enhance their athletic programs' financial stability and develop young leaders in their communities
Join the Collective+
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